WEBVTT	#Elemental Media Engine(TM) 2.18.0.0

00:00:02.419 --> 00:00:03.670
You never really know.

00:00:03.795 --> 00:00:07.048
Like what you can do until
you do it for yourself.

00:00:07.298 --> 00:00:10.343
I was not a baker when I
decided to make bagels,

00:00:10.468 --> 00:00:13.388
but for months I didn't stop
baking.

00:00:13.513 --> 00:00:16.975
Like if I was tired or if I
was not feeling it,

00:00:17.100 --> 00:00:19.019
I just threw everything in
the mixer.

00:00:19.144 --> 00:00:20.645
Like, what did I learn?

00:00:20.937 --> 00:00:24.024
I created this all because I
bet on myself.

00:00:24.858 --> 00:00:27.360
I'm Jake Manson,
31 years old.

00:00:27.485 --> 00:00:29.988
I'm the owner of Brazen
Bagels in Dearborn,

00:00:30.113 --> 00:00:41.166
Michigan. So when you

00:00:41.291 --> 00:00:43.626
search breads and bagels,
it'll take you to the

00:00:43.752 --> 00:00:45.462
dealership. No sign.

00:00:45.587 --> 00:00:48.423
So you might be wondering if
you're at the right place,

00:00:48.548 --> 00:00:51.217
but turn to your left,
and we're right here.

00:00:51.342 --> 00:00:52.886
It's kind of like,
welcome.

00:00:53.011 --> 00:00:54.429
You're part of the club now.

00:00:54.596 --> 00:00:56.014
Jalapeno cheddar with chive.

00:01:05.231 --> 00:01:08.985
First year we did about
$130,000 revenue.

00:01:09.152 --> 00:01:11.154
Second year $200,000.

00:01:11.279 --> 00:01:15.742
So far in 2025 we're at
$130,000 so we should be

00:01:15.867 --> 00:01:17.702
pacing $250,000.

00:01:18.953 --> 00:01:21.581
You see me rolling all day.

00:01:21.831 --> 00:01:23.708
When you're selecting your
bagel.

00:01:23.833 --> 00:01:25.835
And no frills,
no gimmicks.

00:01:25.960 --> 00:01:29.005
Brown bag. The bagel is the
star.

00:01:29.672 --> 00:01:31.508
I mean, how often do you go
to get your.

00:01:31.633 --> 00:01:33.468
Car fixed and wind up with,
you know,

00:01:33.593 --> 00:01:35.261
the best bagel you're ever
gonna have?

00:01:35.386 --> 00:01:36.471
Lox is great.

00:01:37.138 --> 00:01:40.266
The jalapeno cheddar are
incredible.

00:01:40.391 --> 00:01:42.102
I love the taste. Good.

00:01:54.364 --> 00:01:57.075
Being a hidden spot,
it's kind of tough.

00:01:57.200 --> 00:02:01.538
So wholesale to places all
around Detroit.

00:02:10.755 --> 00:02:14.092
One day I just. I answered
the phone and while I was

00:02:14.217 --> 00:02:18.221
stating the shop's name,
I realized I'm burnt out.

00:02:18.346 --> 00:02:20.181
I can't do this anymore.

00:02:27.313 --> 00:02:30.525
My wife, Megan,
she loves bagels every day.

00:02:30.733 --> 00:02:33.862
The best part of my day was
waking up a couple hours

00:02:33.987 --> 00:02:38.324
before I had to to make her
a breakfast sandwich of some

00:02:38.491 --> 00:02:41.286
sort. She said,
you're really good at this.

00:02:41.411 --> 00:02:42.787
Like you should do this.

00:02:42.912 --> 00:02:44.956
It made me frustrated,
like,

00:02:45.081 --> 00:02:48.209
yeah, I know,
but how am I ever gonna do

00:02:48.334 --> 00:02:50.670
that? I've never baked in my
life.

00:02:50.795 --> 00:02:53.840
I'm just kind of a scrappy
home cook.

00:02:53.965 --> 00:02:56.509
I just knew the ingredients
water,

00:02:56.634 --> 00:02:58.845
salt, malt, barley,
yeast.

00:02:59.179 --> 00:03:02.599
I just started one variable
at a time,

00:03:02.807 --> 00:03:06.853
making every single mistake
I could possibly make.

00:03:17.488 --> 00:03:19.616
Two weeks before my
mortgage,

00:03:19.782 --> 00:03:23.661
I had $300 in my account and
I was like,

00:03:23.786 --> 00:03:28.208
if I saw three dozen a day,
I'm kind of documenting that

00:03:28.333 --> 00:03:31.544
Instagram. If I can just
reach those people and say,

00:03:31.669 --> 00:03:35.381
delivered $30 bucks,
if I deliver three dozen,

00:03:35.548 --> 00:03:37.967
$100 bucks a day,
I'll survive.

00:03:44.557 --> 00:03:46.976
And I was talking to the
owner. He's never had a

00:03:47.101 --> 00:03:49.479
bagel before. He's like,
this is awesome.

00:03:49.646 --> 00:03:51.981
And I was like,
why don't I just sell him?

00:03:52.106 --> 00:03:54.984
Before you open at 10 a.m.,
I'll be out.

00:03:55.109 --> 00:03:57.737
So he was like,
all right. So once I got to

00:03:57.862 --> 00:04:00.990
go, I got really serious and
I was like,

00:04:01.115 --> 00:04:03.743
I need some equipment that's
a little mixture.

00:04:04.202 --> 00:04:07.622
And enough. So the only
credit card I got approved

00:04:07.747 --> 00:04:10.667
for was 3000 a cash advance.

00:04:10.792 --> 00:04:14.587
At that day. I got an oven
from Indiana,

00:04:14.754 --> 00:04:19.259
a mixer from a church camp
oven was 1500.

00:04:19.550 --> 00:04:21.928
The mixer was 1500,
brand new.

00:04:22.053 --> 00:04:23.846
They're both about seven
grand.

00:04:24.180 --> 00:04:26.724
We're selling like 2 or $300
a day.

00:04:26.849 --> 00:04:30.186
I probably sold 10,000
bagels in seven months,

00:04:30.311 --> 00:04:33.606
and I sold my car just to
afford to keep it going.

00:05:01.843 --> 00:05:04.137
It shows you this empty
space with,

00:05:04.262 --> 00:05:07.932
like, this dark corner,
old tables and chairs pushed

00:05:08.057 --> 00:05:10.601
over there. He's like,
we'd love to have you.

00:05:24.782 --> 00:05:27.618
They set up the space,
electrical and plumbing.

00:05:27.744 --> 00:05:29.078
They did a lot for me.

00:05:29.203 --> 00:05:32.457
Once I had it all laid out
in my mind and in my graph

00:05:32.582 --> 00:05:34.500
paper, I was like,
all right,

00:05:34.751 --> 00:05:36.294
I'm ordering everything.

00:05:48.723 --> 00:05:50.266
We open at 7:30.

00:05:50.391 --> 00:05:54.020
If I have to roll 30 dozen,
it probably takes me from

00:05:54.145 --> 00:05:57.106
like 10:00 to 2:00 nonstop.

00:05:57.398 --> 00:05:58.983
We sell out almost every
day.

00:05:59.108 --> 00:06:02.362
The last bagel sells to the
last customer.

00:06:15.958 --> 00:06:17.418
I'm never late here.

00:06:17.543 --> 00:06:20.003
I'm never not getting the 12
or 30 dozen bagels in time.